Sunday, April 13

If You Want to Be a Content Creator

“Content is king,” wrote Bill Gates in an essay. When? Way back in 1996! Even back then, the Microsoft founder predicted that in the world of the internet, content would reign supreme.

But did he also foresee that content creators—the people behind the content—would become this important? Today, from politics to economics, both nationally and globally, content creators hold significant influence.

In Bangladesh, too, many people are now creating content—videos, podcasts, blogs, vlogs, and more. The number of local content creators has grown significantly, especially in the post-COVID era when many turned to this field as a career. However, due to lack of proper guidance and accurate information, many end up facing difficulties or going off track.

I’ve been creating educational video content for about five years now, sharing them on YouTube and Facebook. Based on that experience, I want to share a few insights that might help those who wish to start creating content in the future.

How Can I become a Viral Content Creator


Before You Start

When we hear “content creator,” we usually think of people making videos for Facebook or YouTube. But content isn’t just video—it includes writing, photography, illustration, design, graphics, and more. For now, though, we’ll focus on video content.

If you’re thinking of making videos, especially in Bangladesh, here are a few key things to consider:

  1. Why do you want to make videos?
    What’s your motivation? Is it just to make money? Or do you genuinely enjoy creating videos, entertaining people, educating them, or sharing knowledge? Be clear about this with yourself. Posting at least one video every week is no small task. If you’re not consistent, algorithms won’t promote your content—no matter how good it is (though there are exceptions).
  2. What new thing are you offering?
    Many people think, “Someone’s getting lots of views making videos about traditional Old Dhaka food—if I do the same, I’ll get views too.” But ask yourself: if you’re already getting great service from one store, would you go to another for the exact same thing? Find something unique that no one else is doing.
  3. Are you willing to work hard?
    For each of my videos, I often spend 9–10 hours researching and another 9–10 hours editing. Thumbnail creation takes another 1–2 hours. I used to do all of this myself. The first video I made took me nearly 15 days to complete. Later, with practice, I could finish in 3–4 days. Now, I have a full team working on each video. As you can tell—making videos isn’t easy.

What Kind of Content Can You Create?

Both in Bangladesh and internationally, there are all kinds of content creators. Each focuses on different topics.

In Bangladesh, creators like Ayman Sadiq, Munzereen Shahid, Labib Rahat, and Imtiaz Arnob (StoryHead) are notable in the educational space. Some teach English from home, some give practical life advice.

Others are tech reviewers—covering everything from mobile phones to electric perfumes. Channels like ATC – Android ToTo Company, SamZone, and Sohag 360 might already be familiar to you.

There are countless creators who focus purely on entertainment—too many to name!

On the global stage, creators like Johnny Harris (USA), Dhruv Rathee (India), Mohak Mangal (India), and Junaid Akram (Pakistan) focus on educational content. Others like Mark Rober or Derek Muller (Veritasium) make science-based infotainment.

Creators like MrBeast and PewDiePie became massive through gaming and real-life challenges.

There are also unique creators like Bailey Sarian, who narrates real-life crime stories while doing makeup on camera—she now has over 7.63 million subscribers. The possibilities are endless!


Is It Expensive to Start?

Not at all. I started recording on a cheap smartphone. I used my regular headphones’ mic for audio and edited using free mobile apps.

Many make the mistake of focusing too much on flashy visuals and neglect audio. But here’s a fact: people will still watch low-quality video if the audio is good—but not the other way around.

You can use free tools like Audacity or Adobe Podcast for editing audio. For video, DaVinci Resolve is one of the best free editing software available. On mobile, you can use CapCut, Filmora, or KineMaster. For thumbnails, apps like PicsArt or Adobe Lightroom work great.

AI tools like ChatGPT or Midjourney can also help with content ideas or visuals.

So yes—you can absolutely start without spending a single extra penny. I didn’t spend anything on my first 18 videos. I used only what I had. Later, I saved up and bought a ₳8,000 condenser mic—my first real investment was in audio, not a camera.


How Much Money Can You Make?

I uploaded my first video on May 27, 2020. I earned my first bit of revenue on November 2, 2020—more than five months later. The amount? ৳2.41.

By that time, I had already uploaded 24 videos, spending hours and hours on research and editing. If I’d relied on money alone for motivation, I might never have started.

Each of my videos now costs around ৳12,000 to make. If I had outsourced everything from day one, those 24 videos would have cost me around ৳288,000!

Later, you may earn well from sponsorships, monetization, or paid collaborations. But the beginning is crucial. If you start just for money, you’ll likely end up disappointed. Love the process first—the rewards will follow.


Beware of Scammers

Once you start posting content, you’ll start receiving shady emails offering big sponsorship deals. But many of them are scammers trying to hack your account or channel.

Improve your digital literacy to protect yourself.

  • Never click on suspicious links.
  • Don’t download unknown files or software.
  • Always verify whether an email address is official or fake.

Staying alert is essential.


Final Thoughts

Becoming a successful content creator requires hard work, patience, and persistence. Only with time, effort, and true passion can you carve out your space.

Feeling lazy? It’s raining outside? Not in the mood to post a video today? Doesn’t matter. You still need to get up, sit down, and get to work. No matter how awkward you feel on camera, you’ll have to speak and push through.

As someone once said so perfectly:

For a content creator, the hardest part of the day is pressing that “Record” button.

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